Fool's Gold Day Off x Four Loko
Fool’s Gold Day Off, the label’s flagship music festival, had underground clout but lacked visibility in cultural media. To scale attendance and attract top-tier partners, the event needed to break through with earned media and influencer coverage.
Client: Fool’s Gold Records & A-Trak
Project: Festival Growth & Cultural Visibility Strategy
Role: Cultural Strategist, Creative Director, Brand Partnerships Lead