Chef Boyardee x Lil Yachty “Start the Par‑dee” Campaign
Chef Boyardee made nostalgia new again, reigniting relevance with Gen Z and millennials through an unexpected cultural collaboration that turned the brand into conversation.
Client: General Mills / ConAgra Brands — Chef Boyardee
Partnership Agencies: Havas/Annex88
Collaborators: Lil Yachty, Donny Osmond
Role: Strategist · PR Lead · Brand Partnerships