BAPE – Global Anniversary Strategy & Cultural Press Campaigns
As BAPE approached two major milestones—its 25th global anniversary and 10-year NYC flagship celebration—the brand sought to reaffirm its dominance in streetwear culture and highlight its influence across music, fashion, and art. The goal: turn both anniversaries into media-worthy cultural moments while engaging A-list talent, longtime fans, and the global streetwear community.
Client: A Bathing Ape® (BAPE)
Role: Strategy · Press Director · Creative Direction · VIP + Event Lead
Agency: Partners + Associates
Scope: Event Marketing · Creative Direction · Talent Relations · Strategy · Press Activation