Chef Boyardee x Lil Yachty “Start the Par‑dee” Campaign
Chef Boyardee aimed to reignite brand relevance among Gen‑Z and millennial audiences, using an unexpected cultural collaboration to spark organic buzz and earn extensive media coverage.
Client: General Mills / ConAgra Brands — Chef Boyardee
Partnership Agencies: Havas/Annex88
Collaborators: Lil Yachty, Donny Osmond
Role: Cultural Strategist · PR Lead · Brand Partnerships